Featured Handmade Seller: Sally Dixon, Razzle Dazzle


For the first time I am featuring a second handmade maven in one month – meet the wonderful creative soul I could not overlook because, well, her creations are so amazingly adorable! Here is Sally Dixon in her own words…


Hello, my name is Sally and I’m currently living in Hope Valley, not far from the Adelaide Hills in South Australia. My business is called Razzle Dazzle Creations.

Small, fiddly, intricate creations made with a touch of Razzle Dazzle – that’s what I love to make! I design and make critters and novelty items such as brooches, finger puppets, play food and more. Felt is my usual medium.

made with a touch of razzle dazzle

made with a touch of razzle dazzle

Where did your creative journey begin?

I create because creativity is built into my nature. I can’t stop! My journey began in my childhood. I went through many creative phases: cake baking, fimo modelling, and sewing. At home I was provided with encouragement and freedom to experiment and invent. I remember designing and sewing tiny felt teddy bears as a 12 year old. I ended up with an army of them, each unique in colour and outfit.

matchbox critters by razzle dazzle

matchbox critters by razzle dazzle

What kind of things inspire and excite you?

What inspires me?

Magazines and books filled with cute creations.

The internet, particularly Pinterest. It’s filled with tutorials and pretty pictures.

Listening to the success stories of other handmade business owners.

What excites me?

Meandering through craft store aisles filled with rows and rows of buttons, beads, ribbons, pretty papers, fabric and more!

Trying out a new design which began as a unique idea in my head.

Finding an email in my inbox with an order for a product. Never tire of it!

felt cats and critters by razzle dazzle

felt cats and critters by razzle dazzle

What is the biggest challenge you have had in your creative life, and how did you overcome it (or are you currently tackling it)

A big challenge to overcome is confidence. Self doubt can easily set in. I sometimes find myself thinking: Are my creations good enough to sell? Will my customer be pleased when the item arrives in the post and they see it in person? And a new one: Will my items sell in the gift shop? The key is to hold onto the encouragement you receive. Listen to the positive words about your creations, and just keep at it. The more you create, the better you get. And allow yourself to enjoy the process.

pouch key rings by razzle dazzle

pouch key rings by razzle dazzle

What dreams do you have for the future of your creative business?

Razzle Dazzle Creations began as a hobby, but it’s slowly growing. I hope to do two creative pursuits full time in the future: write books, and continue my business. I’d like to make a proper living from both pursuits. In terms of my business, I’d like to have my creations available in more stores. I’m working on that at the moment. My products are currently available in two stores, but this needs to grow! I’d like it to become more consistent online as well. At the moment it fluctuates from periods of no sales to periods of many sales! I’m also thinking of writing a craft book…we’ll see how that goes!
Support Sally & Razzle Dazzle:

Madeit: www.madeit.com.au/razzledazzle

Etsy: http://www.etsy.com/shop/RazzleDazzlebySally

Facebook: www.facebook.com/RazzleDazzlebySally

Blog: http://razzledazzle7.wordpress.com/

mousy and ted in bed! by razzle dazzle

mousy and ted in bed! by razzle dazzle

Thanks so much Sally, for adding your beautiful work to the blog and sharing an insight into your creative life. Wishing you every happiness as you continue on your journey and good luck with the writing too, it’s a wonderful pursuit.


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