This always puts me in a good mood: introducing an amazingly talented and dedicated handmade small business artisan, and Belinda from Studio Astratta has created work that puts me in a good mood every day – she created the wooden decor word ‘dream’ I showed you in a previous post, that brightens up my studio. I also have the mini easel artwork “all you need is love” that Belinda is featuring in today’s blog post, you should get one, honestly!
Hi, I’m Belinda, creator behind the home decor label Studio Astratta.
I’m a Sydney girl but followed my heart to Brisbane a few years ago, where I live with my wonderful boyfriend in a beautiful bayside suburb.
Studio Astratta is all about unique and inspirational handmade home decor and gifts, including abstract paintings (‘astratta’ means ‘abstract’ in Italian), mini canvases featuring inspiring quotes, wooden words and ampersands, pen holders and ceramic coasters.
Where did your creative journey begin?
For as long as I can remember, I have loved creating (and selling) beautiful things. As a child I would make things (think mice made from seashells etc) and sit out the front of my house with a little table, selling my creations to neighbours and anyone passing by!
In high school it was all about drawing. I even created a family of elf characters! I still have the drawings.
I began creating more seriously a few years after finishing high school, when I taught myself how to make jewellery. I spent a few years designing, creating and selling jewellery before deciding that it wasn’t for me.
I moved from Sydney to Brisbane in late 2010 and began abstract painting in an attempt to fill the empty walls of my new home. After receiving lots of positive feedback from friends and family, I decided to sell my paintings and in early 2012 Studio Astratta was born. My attention has since turned to paper craft and Studio Astratta has evolved from abstract paintings to a range of home decor pieces.
What kind of things inspire and excite you?
I have always been inspired by quotes and words. I surround myself with them – stamped onto jewellery, printed on cushions, inked onto china, scrawled on scraps of paper… Many of my products also focus on inspirational quotes and words, so my studio is full of them!
I also draw inspiration from magazines, Pantone colour forecasts and on trend patterns like chevron and Aztec prints.
As for what excites me – every sale I make and every time my work is featured somewhere! It’s also exciting when I come up with a new idea for a product or find the exact supplies I have been looking for.
What is the biggest challenge you have had in your creative life, and how did you overcome it (or are you currently tackling it)
I find photography one of the hardest things about selling my creations online. It’s so important to have the best photos possible. I recently rephotographed all the products in my store based on tips and advice from fellow madeit sellers. There is still definitely room for improvement but I’m much happier with my new photos and have received great feedback.
Some of the most important things I’ve learned are to avoid using distracting props, to include ‘in use’ photos, and to edit the brightness and contrast to make the photo POP! I use picmonkey.com and Microsoft Picture Manager for photo editing.
What dreams do you have for the future of your creative business?
My ultimate dream is to be able to work on Studio Astratta full time. Other than that, I hope to continually exceed my sales goals and possibly sell my work through carefully selected shops and markets, in addition to my madeit store.
You can support Belinda and Studio Astratta here:
Thanks Belinda, and I wish you every happiness as you live and create for Studio Astratta.